The holidays have come and gone and we are at the dawn of 2012. The start of the New Year sets the stage for new beginnings. It marks the best opportunity of the entire year to create a vision, set goals, and make a commitment to building the practice you’ve long dreamt of, a practice with a cohesive, fully functioning, and highly effective team. Yes, it is possible. And, no, I haven’t been sipping the left over eggnog.
“But, Sally, my staff and I work pretty well together, and I don’t want to spend time on intangibles.” Intangibles? Consider the following questions:
*How many times during 2011 did you wish a member of your team would handle a patient, a procedure,
or a situation differently? How much do you think it cost your practice?
*How many times during the year were you managing conflict between team members?
How much do you think it cost your practice?
*How many times did you feel like one or more members of your team were heading in the
opposite direction of the rest of the group? How much do you think it cost your practice?
*How often were you frustrated by team members’ inability to solve problems or take necessary action?
How much do you think it cost your practice?
*How often were staff meetings either dead with silence or dominated by one or two people?
How much do you think it cost your practice?
*How many good ideas surfaced but were never implemented?
How much do you think it cost your practice?
*How many times did you hear the words, “It’s not my job.” Or “I thought that was Jane’s responsibility”? How much do you think it cost your practice?
*How often were you faced with a two-weeks notice? How much do you think it cost your practice?
*How many patients did you lose in the last 12 months? How much do you think it cost your practice?
*How many times did you feel like the practice should be doing better financially, that work
should be less stressful and more rewarding? How much do you think it is costing you personally?
An ineffective team is expensive. It costs time, money, patients, staff, and stress – five pretty tangible things, wouldn’t you say?
Effective teams produce concrete and measurable results. But it doesn’t just happen. People working under the same roof for 8-10 hours a day does not make a team. Oftentimes, practices have employees that together could become an outstanding, highly effective team. Individually, most of the members are dedicated, hard working, and knowledgeable, but they simply don’t know how to function effectively as a group. Consequently, they become mired in conflict, turf wars, and pettiness.
They don’t know how to establish team goals and to identify the strategies to achieve those goals. But show them the possibilities of working as a team and give them the tools to function as a one, and you begin to build the high performance dental team.
Effective teams have a few fundamental needs that have to be addressed. Individuals need direction and a fundamental understanding of how their day-to-day work fits into the practice’s overall goals and objectives. Team members need to know they can trust each other. They need a process for managing conflict, which is inevitable and occurs on every functioning team. They need to understand what their individual strengths and weaknesses are as well as those of their teammates. Team members need to feel included in the process. They need to feel valued for their contributions, and they need to feel empowered to make decisions and take action when it is in the best interest of the practice.
Team members need to know how to communicate with each other. A true team environment encourages individuals to risk speaking up, to ask for help, and it gives them a safety net to make mistakes. It also creates a strong environment for solid constructive feedback. Effective team members turn team priorities into individual priorities. They understand that their role affects not just themselves but Jane, Mary, Tom, the doctor, and everyone else.
Kick off 2012 with a commitment to solidify your team, and when the holidays roll around again in 12 months you’ll be celebrating your best year yet.