When the Going Gets Tough the Tough Get Going
While attending a recent dental conference, I heard people in small groups talking about the recession, the national debt, the health insurance mess and other negative verbal exchange. Statistics say that dental offices are down in production an average of 10-30% across the country. The percentages are demographically driven, as some communities have not been affected as badly as others. Many doctors are concerned, and rightly so. What are we supposed to do with this information?
Buying into negativity can immobilize and foster a defeatist attitude. We can look around and say that we cannot do anything about it, or we can create a positive energy and work on improving office systems that will attract patients. People are saving more, reducing credit card debt and shopping for good deals - but it doesn’t mean that they aren’t seeing a dentist. What they are doing is seeing the dentists who do something to attract them and work on keeping them in the practice.
Contrary to what is happening in many offices, I learned from other practices that had been through our training programs that most have maintained or increased production, and one office was having a banner year and the best January ever. Taking notes from these different offices, I have created the following bullet points to consider when there are openings on the doctor’s schedule and the hygiene schedule has fallen apart. Instead of clocking out, going online or shutting down the office for the day, consider doing some of the following to create improved morale and better systems:
When you immerse yourself into a creative process and reach out to your patients and the community, it has a positive effect. People start calling you for information and making appointments, and soon you are busy doing what you do best - dentistry.
Need help, call us at McKenzie Management. We have been helping dental practices improve since the 1980’s.
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