Do You Have a Practice Road Map?A McKenzie Management Case Study
Dr. David Campbell - Case Study #26
“I have no idea what my business staff do all day long. It seems that every time I walk past the front business area, Kathy and Janice are talking with one another…and it doesn’t appear to be business related because they are laughing!”
This was one of the concerns that Dr. Campbell shared with me during our dinner the first night of my arrival.
“I don’t feel like I have a handle on my practice. I know that my patients are being taken care of but I don’t know if my practice is being taken care of. And honestly, I really don’t know how to take care of it.”
Interestingly enough, Dr. Campbell was not aware of other important practice statistics that he should know in order to determine the “health” of his practice.
“Why do I need to focus on numbers? I don’t want to think of my patients as “walking dollar signs”, was Dr. Campbell’s heartfelt remark to me.
“Dr. Campbell, I understand what you are saying to me. At the same time, whether you like it or not, you are a business owner and you have an obligation to yourself and to your employees to manage your business in a profitable manner”, I responded to him.
What any practice owner should know to make sound business decisions:
Most of these statistics are very easy to obtain through your software program. EVERY practice owner should know these figures monthly. Dr. Campbell was not aware of his.
Dr. Campbell’s observations about his own practice:
During my four-day visit with Dr. Campbell and his team, they learned how to run the appropriate reports to get the information that was necessary to plot statistics. Much more importantly, they learned how to analyze these figures and discuss trends. What is causing them? What can we do about them? What is working and what isn’t working?
As I hear from Dr. Campbell monthly and see his practice numbers, we discuss these trends and he feels “on top of things”, as he puts it. Let’s just say that it is like taking a trip by car….if you haven’t determined the routes that you are going to take, how do you know when you are lost. You may be making good time but you will never arrive at your destination. Study your “road map”!Forward this article to a friend.
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