Where Have All My Patients Gone?
Dr. James Wilcox– Case Study #111
“My practice has stagnated over the past couple of years. The town where I live is growing and more and more dentists are moving in. It doesn’t seem like I am as busy as I used to be. What is happening?”
Dr. Wilcox’s practice facts:
“I used to be so busy that I considered stopping the influx of new patients. I couldn’t keep up the pace and my patients were waiting weeks to get in. Now I am only scheduled out a week or two in advance and there are days that I am not busy at all.”
These observations are very common in practices that have been around for 10-15 years. It’s like all of you have been “around the block” and keep going around the same block instead of moving to a new one. It is evident you keep doing everything the way you used to do them!
For example, here a few questions asked of Dr. Wilcox:
His response to all the above questions was the same. “I used to. I just don’t get around to it anymore.” Dr. Wilcox wins the “round tuit” award for the month. How can you afford NOT to get around to it? Coasting on your past success in hopes that the same success will continue without applying any effort is irresponsible. It doesn’t work in this economy with new dentists coming to your area and who have learned and been “raised” on how to market to their patients.
Dr. Wilcox’s practice was a very common example of the challenges that all doctors face when they don’t keep up with the times and continue to utilize all the tools that they first used to build up the practice. If you have a good thing going, keep it going and don’t get off the path. Never assume that your practice will continue to grow and flourish unless you are willing to nurture and care for it every day.
Dr. Wilcox now understands this concept and is re-establishing many of the internal marketing strategies that he and his staff used to exercise. The office has become energized again and it is again a fun place to work.
Throw away your “round tuits” and start nurturing your practice again. It will start rewarding you with the fruits of your labor.
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