Technology and What It Says To Your Patient
What do you think your patients appreciate about your practice? This would be my list:
- Clean and uncluttered environment
And last but certainly not least - technology! Technology can be applied to each of the above items.
Clean and Uncluttered Environment
Just as our homes tend to accumulate “stuff” over the years, your office does the same. Walk through your office with an open mind and determine what is on walls, shelves and countertops that is not necessary for promoting dental health. If it is something that’s promoting your practice or dental health, is it current and displayed in a manner that is pleasing to the eye? Watch for brochures that are upside down, torn or simply worn out that are still in your plastic displays, they should be removed. Magazines that are over 2 months old should be discarded or donated. Magazines with torn or missing covers should be removed. You should stroll through your reception area a couple times a week just to see what the patient is seeing and make sure you are happy with what you see.
I personally have an issue with waste that is not removed from the treatment rooms, reception areas and restrooms nightly. If I am the first patient in the morning and the trashcan where I place my disposable coffee cup is full from yesterday, I have to wonder what else in the office is not as clean as it should be. The same goes for the trashcan in the restroom that still has trash from the day before. Trash should be removed from the premises every day after work.
A Friendly Face
Seen in a Timely Manner
TVs and Other “Audio Anesthesia”
Easy to Understand Treatment Options
Clear Financial Options
Want your patients to talk about you to their friends and family in a positive manner? Use technology! People are impressed when you are cutting edge, and it’s important for you to “sell” your new technology to your patients in terms of how it benefits them. Chairside digital impressions eliminate the need for those “gaggy” impression trays with goop. The ability to fabricate crowns during one visit saves the patient time. 3-D cone beam technology improves your ability to make a more accurate diagnosis. Being able to “see” cavities and share the image with the patient improves case acceptance and trust.
Embrace and incorporate technology into your practice and be proud that you have done so! Teach your patients about your technology and express why you have added it to your tool box... “In order to exceed your dental expectations, Mrs. Jones.”
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