4 Steps to Focus
As a dentist, you simply have to do it all - the marketing, the managing, the hiring, the firing. Oh, and don’t forget to provide excellent dentistry too. Is it any wonder that you are overwhelmed and just might lose your focus? Like the effects of stress on the body, the effects of stress on the business affect the overall health and well-being of the practice - resulting in lower production, staff headaches, and high overhead.
What causes those distractions that lead to losing focus? Maybe it’s an inefficient schedule, an unproductive patient routine, or an inability to delegate. All of them contribute to side-effects such as lost cases, missed opportunities, and decreased productivity. When your barometer for success is simply “busy” then you merely see the dots on the page, but not the complete picture. Your objective becomes survival rather than success, and broader practice goals are a vague and distant dream.
So exactly how do you exit this hamster wheel of perpetual motion? It requires commitment. Too often it’s easier to simply do what you’ve always done, and continue to get the same lackluster results. Instead, take a step back and ask yourself: Am I actively setting and achieving goals that enable me to move my practice forward? When was the last time I felt focused? Next, take a few key steps to establish a clear focus and specific direction in your practice.
#1 Spell Out Your Priorities
#2 Establish Overall Practice Goals
Goals create a tangible measure of progress within your practice and make opportunities to celebrate a job well done with your team. It’s important to be realistic with what you’d like to achieve, but challenge yourself and your staff to reach for something attainable. It can be something concrete such as instituting a well-defined system to all but eliminate cancellations and no-shows, or something more abstract, like improving overall customer service, measured by a quick patient survey.
#3 Create Well-Defined Roles
#4 The Big Picture
Finally, keep your goals in sight. Losing focus is one of the easiest ways to fall into the downward spiral of missed opportunities, lost patients, and an overall unhappy working environment. Never forget that your team looks to you for vision, goals, and a clear focus.
If you would like to evaluate your practice to see if you are on focus and view an industry comparison, call (877) 777-6151 and mention this article. It is a complementary gift.
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