Dentistry Less Than the Price of a Chocolate
Valentine’s Day is just around the corner. This day of hearts, flowers, and of course, chocolate makes it a good time of year for chocolatiers. Perhaps you’re considering something special for that certain someone in your life. If you really want to make an impression, a box of eight Delafee chocolates might be the perfect gift. They will only set you back about $350, and each is carefully wrapped in edible gold. Or maybe a weekend getaway to New York is in order. There you can visit the restaurant Serendipity 3 and splurge on the The Frrrozen Haute Chocolate ice cream sundae. What’s so special about it? The price. At $25,000 it is the most expensive dessert in the world.
Or perhaps a box of Connecticut-based Knipschildt chocolates is the perfect choice. According to his website, Chocolatier Fritz Knipschildt “makes no compromises; he applies the highest standards of excellence to each and every step of the chocolate confection process.” There you can get a La Madeline au Truffe for a mere $250 – a bargain, indeed.
Hundreds of dollars for a chocolate, thousands for a bowl of ice cream. It’s safe to say that those dealing in these specialty confections don’t think twice about their price tags. Although most dentists I know also subscribe to the highest standards of excellence in each and every step of the process of dentistry, these doctors aren’t offering a few moments of indulgence. No, they are providing a lifetime of care and concern for their patients. The irony - many, many of them suffer immeasurably whenever they must stand toe-to-toe with a $4 fee increase.
They fret, they worry, they hem, and they haw. How will the patients react? Will they balk? Will they leave and never come back? Will they rant on Facebook or Tweet disparaging comments?
Where you set your fees is a personal decision, yes, but your BUSINESS depends on it. Whether you increase your fees, lower them, or keep them firmly planted where they are, there are some key points you want to consider to ensure that you are making a carefully reasoned decision.
#1 - Keep Up with the Joneses
#2 - Consider the Message Your Fees Send
#3 Make Logic (Not Fear) Your Guide
The dentist down the street may be charging in the 90th percentile and may be thriving, but many doctors convince themselves that they simply couldn’t charge that because patients will leave or the doctor feels guilty for increasing fees. Or the doctor doesn’t believe that his/her level of care is really worth that price. Certainly, if you’re charging in the 60th percentile today, you don’t want to jump to the 90th percentile next week, but you do need to develop a plan to gradually increase fees over time.
To speak with someone about receiving a complimentary Fee Analysis for your practice, call 877-777-6151 and mention this article.
Next week, 10 steps to a solid fee schedule.
For more information on this topic, visit my blog: The Lighter Side
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