Production Numbers Down? Start Focusing on Recall
You do your best to help ensure your practice meets daily production goals, but lately it seems like no matter what you do, it just isn’t enough. Patients aren’t accepting treatment and in many cases they’re not even coming back for recall visits. This lackluster production has led to frustration and low team morale – and of course, concerns about the future of the practice.
If production numbers are down in your practice, it might be time to take a look at your recall system. While most dentists choose to ignore recall, this system has the most potential to increase practice production, thus increasing revenues.
Ignoring recall does nothing but hurt your practice, while investing in this important system will take your practice from struggling to thriving. Not sure how? Don’t worry. I can help guide you. Here’s how to put the focus on recall so you can grow practice production and your bottom line.
Stop Relying on Generic Recall Reminders
To get more patients on the schedule, you need a more effective form of communication. I suggest sending out professional Educational Recall Reminders. They might cost more and take a little more time to create, but they go well beyond a generic form letter. They enable you and your team members to write personal notes to patients, reminding them of the treatment they need while also forming a deeper connection with your practice.
Of course, you don’t want to only rely on snail mail. Sending email and text message reminders are also effective ways to get patients back to your practice.
Think About Hiring a Patient Coordinator
Now you’re probably thinking, Sally, how can I do that? My practice is struggling, I can’t afford to hire another employee. I understand your hesitation, but this addition isn’t as costly as you might think.
A good Patient Coordinator should be able to handle a patient base of 500 to 1,000 in about 15 hours a week. Trust me, the salary you pay this new team member will be well worth it when you’re reaping the benefits of increased production and growing revenues.
Set the Patient Coordinator up for Success
Through a detailed job description, make it clear how many recall patients you expect the Patient Coordinator to contact each day and how many of those you expect to see on the schedule. Provide any necessary scripts and updated patient information so the Patient Coordinator is properly prepared for each phone call. It’s also important to train your Patient Coordinator on the practice management software so reminders can easily be sent via text and email as well.
Provide Patient Education
Reinforce the Same Message
Before talking with patients, communicate with your hygienist. Find out what was found and what education has already been provided. Then talk with patients about the trouble spots the hygienist identified. Remind them how important it is to monitor those spots, and make it clear you’d like to re-evaluate them during their next recall visit. This shows patients you care, and helps them see just how important regular visits are to maintaining their oral health.
If you’ve been ignoring recall, it’s time to make a few changes. Following these tips will help get you out of the slump, boosting production numbers and your bottom line.
Next week: 5 benefits of focusing on recall
For additional information on this topic and more, visit my blog: The Lighter Side
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