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Sally McKenzie,CMC
President
McKenzie Management, Inc.
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Sally
McKenzie's
Weekly Management
e-Motivator
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May 20, 2002

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| Sally
McKenzie’s Weekly Management e-Motivator---Issue #12
I Need A Patient Coordinator, Why?
Jane, your business manager, is looking at you as if she is
about to deliver her last will and testament. Yes, you've seen
this expression before, although it's not been quite this grim in
the past. Your "fight or flee" instinct is definitely
telling you to run like "H" right down the hall. But
you stand there and get ready to take whatever it is she's about
to serve up. "Doctor, I just finished examining our patient
retention and, at this rate, we'll all be enjoying plenty of
flextime in the next six to eight months. We are losing patients
every week."
Ouch! You don't want to have to deal with this. You're busy.
You have patients to treat...at least for now. But given the
alternative, you can't bury your head in the sand on this one.
Your patient exodus could be the result of a number of factors.
However, lack of accountability often is the cause. "Offices
that designate a specific person to serve as patient retention
coordinator see a significant improvement in patient retention
right away. What's a patient coordinator do? Keep you in the
black for starters
A good patient coordinator should be able to manage a patient
base of 500 to 1000 on an average of 15-20 hours per week at a
reasonable hourly rate. 1100 to 1500 patients would require
around 25 hours a week and 1600 to 2100 patients would be 40
hours a week. It doesn't take much to figure out that
reactivating a few inactive patients pays for the position
quickly.
Sally's Recommended Actions:
- Make a specific number of patient phone calls to past due
recall patients each day in a specific amount of time.
- Schedule a specific number of recall appointments.
- Ensure that a specific number of patients complete
treatment.
- Schedule to guarantee the hygienist achieves a specific
daily or monthly financial goal.
- Manage a specific number of unscheduled time units in the
hygiene schedule per day.
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