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Sally McKenzie,CMC
President
McKenzie Management, Inc.

Sally McKenzie's
Weekly Management e-Motivator

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July 15, 2002

WEB: http://www.mckenziemgmt.com

For a FREE Assessment of Your Practice by Sally McKenzie...click here

This issue is sponsored in part by:

McKenzie Management - A full service, in-office dental management
consulting company specializing in the business, clinical,and hygiene areas of practices
nationwide.You can find McKenzie Management at http://www.mckenziemgmt.com

CareCredit - More than 30,000 healthcare practices nationwide use CareCredit as an
alternative means of helping their patients finance treatment. You can find CareCredit at
http://www.carecredit.com

DentalTown: - Never practice solo again! DentalTown.com is a free community,
hosting dentistry's MOST ACTIVE message boards, classified ads and a dental event calendar.
The site is open to dental professionals throughout the world, 24-hours a day, 7 days a week.
Once you visit, you'll wonder how you ever practiced without it!
Log onto http://www.dentaltown.com TODAY!

Lares Research - Make Your Practice Profitability Soar! SoftCare boosts your hygiene
department profitability to a new level. Treatment of periodontal disease with the
Lares' PocketPro Lasers is easy to learn and offers a quick and dramatic return
on your investment. Lares lasers will also make your dentistry faster and easier.
Visit us at http://www.laresdental.com/products/lsc/default.asp
or call 800-347-3289, ext. 1 and schedule an educational presentation.

HPSC - Finances, via lease or loan, dental and office equipment, leasehold improvements,
working capital and supply contracts at fixed competitive rates, with no points,
variables or hidden fees. HPSC also offers a variety of financing programs to dental
professionals seeking to set up, expand, buy into, or acquire a practice. http://www.hpsc.com/

INFORMS - Allow InForms to participate in your successful practice by becoming the
"ONE STOP SOURCE" for your front office needs. We carry a full range of products
including: recall and appointment cards, registration forms, exam forms, statements
and envelopes, folders and labels. Call us at 1-800-722-4884 or email us at
informs@bellsouth.net today to receive your catalog.

 

Sally McKenzie's Weekly Management e-Motivator---Issue #20

Wanted – Real, Live Person to Work in Dental Office

“Now hiring, any human being with a pulse. The ability to stand upright an advantage but will consider wrist-dragging Neanderthals.”

Is your advertising attracting the wrong crowd? You, like every other employer, are scavenging for the best and brightest. Consider a few proven strategies to set your advertising apart from the crowd.

First, keep in mind that your best prospects aren’t sitting at home out of work. The qualified and competent employees you want are successfully employed right now. They may be thinking about exploring other opportunities. They may be looking to grow professionally, or they may be perfectly happy and just casually perusing the Classifieds. Your ad is the one that should cause even the casual want-ad reader stop and take notice. One of the most effective tools to use to grab attention is salary. Disagree? Ads that fail to note salary are ignored by 50% of the prospects.

Dental auxiliaries have five primary objectives when searching for a dental position: Number One – Salary. 2. Benefits 3. Location 4. Hours 5. Status of the position. Highlight all of those in your advertising. For example, your headline should give the position title and the salary range, “Administrative Assistant $20,000-$25,000.” Use active verbs and don’t abbreviate the wording, “Self starter with organizational and communication skills to manage patient and business activities in a progressive eastside dental practice. No prior dental experience required. Professional training provided. 36-hour week. Excellent benefit package. Fax confidential resume 341-8458.”

Consider hiring a business assistant without previous experience that you will train.
Remember that clinical assistants are looking for more responsibility than just passing instruments. Hygienists are likely to be attracted to treatments and advanced equipment advertised, such as “Become our interceptive periodontal therapist. Voice activated perio charting and intra-oral camera.”

Sally's Recommended Actions

  1. Offer the option of faxing or mailing a resume and calling to inquire further about the position. The phone number enables the applicant to ensure they aren’t applying to their current employer.
  2. Advertise specific times that prospective applicants can call, for example, “Contact us between 8 a.m.-noon Thursday or Friday.”
  3. "Confidential” is an important word in your advertising. Most employees do not want their employer to know they are looking for another position.
  4. The title of your ads should be in large bold type.
  5. Run your ads Friday, Saturday, and Sunday, unless you are located in a small community with only a weekly newspaper.

Want to learn more about REVIEWING RESUME'S ? You'll find it in
"How to Hire the Best Dental Employee" - click here.

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Copyrights 2002 McKenzie Management - All Rights Reserved.