Dental Marketing
McKenzie Management's full service marketing team can provide
you with the tools you need to fill your chairs with
the quality
new patients you desire.
With our exclusive ‘Collective Marketing’ plans, we can help
you navigate the sometimes confusing world of marketing.
We will evaluate your practice and community to determine
what will be the most effective marketing medium to
succeed.
Choose a service below to find out more, and how it can help you
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Be sure to take our Marketing Assessment to learn how marketing can grow your practice. You can take it right here NOW!
In today’s world, naming a practice after one’s self doesn’t make much sense. Practices went from
being the Town Dentist to just another business. Having a business means the structure has to have
a strong foundation to be able to launch itself to success. With such a foundation, you must consider
the lifeblood of the practice. Can I relocate? Can I sell it? Can I add other partners? With a strong
name, the brand is what will grow or sell and not be hindered by other factors.
PICKING A NAME NEEDS TO HAVE GREAT THOUGHT
• Is this name taken by another practice and/or business?
• What is the surrounding area like around the practice?
• What is the ethnicity in the neighborhood?
• Major landmarks?
• What is the personality of the dentist?
A logo is a visual representation of your business. A logo should be well designed and should be able
to deliver the message that your business is credible and professional.
The look and the feel of a company logo can attract potential business based on the message
being sent. It has been observed that in the initial stages most of the business ventures have almost
negligible market share but good marketing strategies and smart management decisions converts
that small business into a big brand. The development of an effective business logo design is a must
for good marketing strategy.
Branding is making a statement of who you are with consistent identification, and allowing others to
recognize you by the image you have developed. This is either a positive or negative from the results
of your choice of commitment.
BRANDING SHOULD HAVE CLEAR OBJECTIVES. IT SHOULD:
• Deliver the message clearly
• Confirm your credibility
• Connect your target patients emotionally
• Motivate the patient
• Concrete user loyalty
It’s more than just a pretty photo and some words on a postcard. To get your phone ringing and
your business growing, you need an effective direct mail piece and that is a science of its own. You
need to study your business demographics, the demographics of the area, the market trends and the
economic trends. You need to find out who the perfect customer is for you and then get your direct
mail into their hands with a message that calls them to action.
• Americans spend 720 Billion annually in response to ads they get in the mail.
• Generate new customers
• Communicate with existing customers
• Encourage interest in new products or services
• Build community name recognition.
Direct Mail drives people to web and social media.
Direct Mail generates direct response with phone calls.
The Information given to us by your Demographic Analysis (DA) gives us the power to pull a custom
mailing list that puts your direct mail piece into the hands of your best patient.
SATURATION LIST:
• Targeted Radius
• Zip Code
• Carrier Routes
CUSTOMER LIST:
• Break down by household
• Age
• Gender
• Households with kids
• Income
• Credit Card Debt
Call Tracking is a way to monitor results, train staff, and to use information to create new campaigns
by using caller's responses. Our team of call specialists listens and compiles notes on every call for
quality assurance.
THINGS WE LISTEN FOR:
• Every call that comes in will be
recorded and monitored.
• What was the result of the call?
• Did they miss the call?
• Did the caller go to voice-mail?
• Did they leave a message?
WHY WE LISTEN:
• Listening to calls is vital as it allows
us to monitor the response to the
direct mail piece so we can make
adjustments to the art and/or
offers to maximize your results.
• Because we know you can't be
monitoring 24/7, our call tracking
allows you to see a snapshot
of your business to ensure that
they are following the advice and
instructions you have given them.
Your office can sell for you when you change out the look
of your office every month with our easy Internal Marketing!
Each month you will receive everything you need to keep your
office fresh and your patients interested. We even offer custom
packages to fit your office!
| • DESK SIGNS | • WALL SIGNS |
| • NOTECARDS | • STICKERS |
| • CEILING DANGLES | • BUTTONS |
A Website is your business’ place on the internet. An effective website is able to educate visitors on your products and services, and has the potential to sell them before they ever decide to visit your practice.
Each website is custom, not templated. Your website should reflect your office and your personality.
CHARACTERISTICS OF AN EFFECTIVE WEBSITE
• Needs to captivate within a few seconds
• Has a prominent phone number if a customer decides to call
• Is organized and has a good flow
• Appealing graphics and layout
• Informative and answers viewer questions
• Easy to use and navigate
What exactly does SEO do? It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. In other words we make sure your potential client can find you when they are looking for your services! We will explain to you the truths and facts and get rid of the myths. Making it easier for you to be found on the web.
Social Media is a newer medium that allows businesses to interact with their consumers, and reach a
larger audience base.
• Twitter is a quick and easy way to communicate short messages to all
your followers.
• Facebook allows you to connect and interact on a more personal level with
social network.
• YouTube is a video sharing website where you can post videos you
have created.
• Linkedin is a professional platform where you can connect with colleagues
in your industry.
• Foursquare is a location based marketing tool, where you can reward
visitors for doing business with you.
• Yelp is a review based social network, and also offers location based
marketing tools.
A must have for any practice! One way to communicate without much effort is to have a strong on-line campaign. Email Campaigns build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. We will develop a campaign to match your offices brand and promote your specialty or promotion. We make it simple to keep you in touch with your patients!
McKenzie Management understands the marketing needs of the dental industry and we can build you a patient newsletter with a marketing campaign that reaches out to the important household decision makers in your industry with content that is specially written and designed to appeal to them.
Patient newsletters are ideal for almost every dental practice. Patient newsletter marketing campaigns keep your name regularly in front of clients and result in:
- Stronger practice / patient relationships
- Improved patient satisfaction and loyalty
- Increased Office brand awareness
- Higher lifetime client value
- Increased referrals
A recent Epsilon report found that 43 percent of consumers 18 – 34 prefer to receive valuable information in the mail than to 21 percent who preferred digital. Customized newsletters just add to your total marketing campaign. In this day and age the more you are seen the more they will remember you. Just remember “Out of sight equals out of mind”.
Don’t have time to build a Social Network? I need customers now you say? Placing a quality ad that has been branded to your look with a strong message will more likely be faster than waiting for your digital advertisements to catch on. We create a strong media presence ad that will talk to your future patient. It is true paper still exists!
Why not? Who couldn’t use more patients? A strong, well structured system will not only encourage
others to promote you, but by adding a reward program it will generate the maximum amount of
potential new patients. Your best source for quality new patients are the patients who already love and
trust you. Encourage, inform and promote yourself is easy to do with our proven programs.
• PATIENT TO PATIENT NOTECARDS
• DOCTOR TO PATIENT NOTECARDS
• PATIENT TO PATIENT FOLD-OVER BUSINESS CARDS
• DOCTOR TO PATIENT FOLD-OVER BUSINESS CARDS
• PATIENT TO PATIENT PERFORATED COUPON
• DOCTOR TO PATIENT REFERRAL PAD
Your office can sell for you when you change out the look of your office every month with our easy Internal Marketing! Each month you will receive everything you need to keep your office fresh and your patients interested. We even offer custom packages to fit your office!
A brochure is something people that can explain everything about you. More than just a folded sheet of paper, your brochure can let people know all the services you offer, about you and your team and any specials you may offer.