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Dental Marketing

McKenzie Management's full service marketing team can provide you with the tools you need to fill your chairs with the quality new patients you desire.

With our exclusive ‘Collective Marketing’ plans, we can help you navigate the sometimes confusing world of marketing. We will evaluate your practice and community to determine what will be the most effective marketing medium to succeed.

Be sure to take our Marketing Assessment to learn how marketing can grow your practice. You can take it right here NOW!

In today’s world, naming a practice after one’s self doesn’t make much sense. Practices went from being the Town Dentist to just another business. Having a business means the structure has to have a strong foundation to be able to launch itself to success. With such a foundation, you must consider the lifeblood of the practice. Can I relocate? Can I sell it? Can I add other partners? With a strong name, the brand is what will grow or sell and not be hindered by other factors.

PICKING A NAME NEEDS TO HAVE GREAT THOUGHT
• Is this name taken by another practice and/or business?
• What is the surrounding area like around the practice?
• What is the ethnicity in the neighborhood?
• Major landmarks?
• What is the personality of the dentist?

A logo is a visual representation of your business. A logo should be well designed and should be able to deliver the message that your business is credible and professional.

The look and the feel of a company logo can attract potential business based on the message being sent. It has been observed that in the initial stages most of the business ventures have almost negligible market share but good marketing strategies and smart management decisions converts that small business into a big brand. The development of an effective business logo design is a must for good marketing strategy.

Branding is making a statement of who you are with consistent identification, and allowing others to recognize you by the image you have developed. This is either a positive or negative from the results of your choice of commitment.

• BRANDING SHOULD HAVE CLEAR OBJECTIVES. IT SHOULD:
• Deliver the message clearly
• Confirm your credibility
• Connect your target patients emotionally
• Motivate the patient
• Concrete user loyalty

It’s more than just a pretty photo and some words on a postcard. To get your phone ringing and your business growing, you need an effective direct mail piece and that is a science of its own. You need to study your business demographics, the demographics of the area, the market trends and the economic trends. You need to find out who the perfect customer is for you and then get your direct mail into their hands with a message that calls them to action.

• Americans spend 720 Billion annually in response to ads they get in the mail.
• Generate new customers
• Communicate with existing customers
• Encourage interest in new products or services
• Build community name recognition.

The Information given to us by your Demographic Analysis (DA) gives us the power to pull a custom mailing list that puts your direct mail piece into the hands of your best patient.

SATURATION LIST:

• Targeted Radius
• Zip Code
• Carrier Routes

• Break down by household
• Age
• Gender
• Households with kids
• Income
• Credit Card Debt

• Because we know you can't be monitoring 24/7, our call tracking allows you to see a snapshot of your business to ensure that they are following the advice and instructions you have given them.

Social Media is a newer medium that allows businesses to interact with their consumers, and reach a larger audience base.

• Twitter is a quick and easy way to communicate short messages to all your followers.
• Facebook allows you to connect and interact on a more personal level with social network.
• YouTube is a video sharing website where you can post videos you have created.
• Linkedin is a professional platform where you can connect with colleagues in your industry.
• Foursquare is a location based marketing tool, where you can reward visitors for doing business with you.
• Yelp is a review based social network, and also offers location based marketing tools.

A must have for any practice! One way to communicate without much effort is to have a strong on-line campaign. Email Campaigns build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty. We will develop a campaign to match your offices brand and promote your specialty or promotion. We make it simple to keep you in touch with your patients!

McKenzie Management understands the marketing needs of the dental industry and we can build you a patient newsletter with a marketing campaign that reaches out to the important household decision makers in your industry with content that is specially written and designed to appeal to them.

• in front of clients and result in:
• Stronger practice / patient relationships
• Improved patient satisfaction and loyalty
• Increased Office brand awareness
• Higher lifetime client value
• Increased referrals

A recent Epsilon report found that 43 percent of consumers 18 – 34 prefer to receive valuable information in the mail than to 21 percent who preferred digital. Customized newsletters just add to your total marketing campaign. In this day and age the more you are seen the more they will remember you. Just remember "Out of sight equals out of mind".

Don't have time to build a Social Network? I need customers now you say? Placing a quality ad that has been branded to your look with a strong message will more likely be faster than waiting for your digital advertisements to catch on. We create a strong media presence ad that will talk to your future patient. It is true paper still exists!

Why not? Who couldn't use more patients? A strong, well structured system will not only encourage others to promote you, but by adding a reward program it will generate the maximum amount of potential new patients. Your best source for quality new patients are the patients who already love and trust you. Encourage, inform and promote yourself is easy to do with our proven programs.

• PATIENT TO PATIENT NOTECARDS
• DOCTOR TO PATIENT NOTECARDS

• PATIENT TO PATIENT FOLD-OVER BUSINESS CARDS
• DOCTOR TO PATIENT FOLD-OVER BUSINESS CARDS

• PATIENT TO PATIENT PERFORATED COUPON
• DOCTOR TO PATIENT REFERRAL PAD

Your office can sell for you when you change out the look of your office every month with our easy Internal Marketing! Each month you will receive everything you need to keep your office fresh and your patients interested. We even offer custom packages to fit your office!

A brochure is something people that can explain everything about you. More than just a folded sheet of paper, your brochure can let people know all the services you offer, about you and your team and any specials you may offer.