Use Feedback to Fuel Practice Growth
Making continual feedback a priority can do a lot of good for your practice. Team members receive the direction they crave, leading them to become confident in their abilities and enabling them to contribute more to practice success. Efficiencies improve as employees are more motivated to meet individual and team goals, and that translates into increased practice productivity and a healthier bottom line.
Sounds good, right? The challenge is, before you can reap the benefits offering continual feedback provides, team members have to take the suggestions they receive seriously. Your commitment to providing feedback every day won’t do much good if team members just shrug your comments off or, even worse, take offense to them.
For feedback to be effective, you need to make sure team members actually use your suggestions to improve their performance and to develop as professionals. That’s how feedback can truly fuel practice growth. Here are my tips to make that happen in your practice:
Make sure employees understand constructive feedback isn’t criticism
Feedback can still be effective for employees who are sensitive to constructive comments—you just need to know how to approach it. For starters, I suggest you sit down with team members to talk about how they respond when someone makes a suggestion for improvement. Then, ask them to think about the answers to these questions:
-Do I get angry when someone recommends that I do something differently?
This is the time to remind team members that constructive feedback isn’t personal, and the person offering them suggestions, whether it’s you or a colleague, is only trying to help them succeed. The guidance they receive in the form of constructive feedback should be seen as a gift and an opportunity to make positive change.
Team members should try to really understand any feedback they receive
Bottom line: Team members should never ignore any feedback they receive, no matter who it’s coming from. They should always take it seriously and use it to improve their performance. They’ll be glad they did—and so will you.
Encourage team members to actually seek out feedback
Train team members to document all feedback
Of course, they should write down any positive feedback they receive as well, and then share those comments with the group during team meetings. That way, they’re not always focusing on what they’re doing wrong, or what they need to improve. Remember, everyone loves to be recognized for a job well done. Receiving praise will motivate employees to continue the behavior that’s getting positive results, which is good news for the practice.
Encourage team members to give feedback as well
To help employees become more comfortable giving feedback, encourage them to do so on a regular basis—whether the feedback is for a fellow team member or for you. Create an environment where everyone feels comfortable expressing concerns and offering solutions to any problems they see. Both your team members and the practice will benefit.
Embracing feedback can help your practice thrive
Interested in speaking to Sally about your practice concerns? Email firstname.lastname@example.org