How to Get the Most Out of Your Time at Home

By Sally McKenzie, CEO Printer Friendly Version

These last few weeks have been difficult. COVID-19 has shut down countless businesses across the country, including dental practices, and it’s still unclear exactly when they’ll be able to reopen. This is a stressful situation for everyone, but it’s important to stay positive and focused on the day when you’ll be chairside again.

Use this down time as an opportunity to become an even better dentist. Watch webinars and find trainings that can elevate your skills and your practice. This will help keep you sharp, preparing you for when it’s time to start seeing patients.

Not sure where to start? Here’s my advice to help you get the most out of your time at home:

Take in a few practice-boosting webinars
I offer more than 50 free webinars on practicemanagementlearning.com that cover a variety of topics and give you the opportunity to earn CE credits. Now is the time for you to take advantage of this resource. While they all offer useful information you can incorporate when you’re back in the office, these are the webinars I suggest you watch first to address your most urgent needs:

When Patients Say “No” to Treatment. In this webinar, you’ll learn about the most common reasons patients opt not to go forward with treatment and what you can do to change their minds—which will be critical to boosting productivity and revenues when you reopen.

After watching the webinar, I suggest you run a report from your practice management software to identify how much revenue you have in unscheduled treatment. Look for a trend in the types of treatment patients aren’t accepting. Then, start working on improving your case presentations. Practice presenting treatment to family members and even ask for their feedback. Then, develop a protocol you can use once you’re practicing again.

Top 10 Time Wasters. Improving practice efficiencies is going to be critical when you return to work. This webinar goes over the routine distractions and inefficiencies that cost you time and money, and how to eliminate them in your practice. Keep in mind you’re going to have a back log of patients as well as current patients due when you reopen. Improving time and motion efficiency is crucial, and this webinar offers an arsenal of education to help you do that.

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Ways to Reduce Your Overhead. You have no money coming in right now, yet you still have monthly bills to pay. You have to find ways to reduce your overhead expenses, which is why this webinar is a must-watch.

I can’t stress enough how critical this is. Here’s a tip to help you get started. Write down all your fixed costs, including rent and equipment expenses. Then, list out your optional expenses. Determine what you can either eliminate or take on yourself and then do so, at least for now.

Scripting WOW Customer Service and Scripting Your Profitability. Focusing on providing exceptional customer service once you reopen will help make patients feel comfortable coming to your practice again. You and your team members must do everything you can to put them at ease, especially if they’re still concerned about COVID-19 (and many likely will be). Make it clear their health is your No. 1 priority and thank them for entrusting you with their dental care. Talk with them about the extra precautions the practice is taking to keep them safe.

Use this as an opportunity to put a plan in place to improve how you and your team members communicate with patients—which will be critical to fostering loyalty and growing case acceptance when the practice reopens. This webinar will help you develop that plan. You’ll also learn how to make a great first impression so new patients become loyal patients who accept treatment and refer.

Training and Consulting Help
Remember, you don’t have to go through this alone. It’s all overwhelming, but there are people who can help you navigate through these difficult times. The goal is to reopen as strong as ever so you can ramp up productivity and revenue right away.

McKenzie Management offers Dentist Management Training that will boost your leadership, business and human resource skills. These trainings are done virtually, giving your coach the ability to put extra emphasis on the areas you feel need special attention.

We can also help you identify current and future practice revenue opportunities. Be proactive in locating these opportunities so you’re ready to benefit when your office reopens.

Stay positive
We are going through an unprecedented crisis. It’s only natural to be worried about keeping yourself, your family and your practice healthy. Yes, it’s stressful, but try to focus on what you can control. Stay positive and use this time at home as an opportunity to learn and grow. Make positive changes in your practice now so you’ll be ready to hit the ground running when it’s time to go back to the office.

And of course, I’m here to help as always. Don’t hesitate to reach out if you need more guidance. I can help you navigate through these challenging times.

Next Thursday: Create a Retention Plan NOW to Ensure You have Patients in the Chair Once You're Open Share this Newsletter

Interested in speaking to Sally about your practice concerns? Email sallymck@mckenziemgmt.com
Interested in hosting a VIRTUAL McKenzie Management Seminar? Click here.
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