Recession - Proof Your Job
A relationship isn’t meant to be an insurance policy, a life preserver, or a security blanket. —Diane Crowley
Weary of the latest economic headlines? Wonder when it will end? Dentists have rising overhead costs for equipment, products and supplies and also bear the burden of rising shipping costs. Patients reading the newspaper or watching television may decide to cut back on spending everywhere and that includes the dental office.
Dentists who own their practices cannot be fired but they can take a pay cut. If production and collection statistics fall below the ability of the practice to pay for necessities, action has to be taken. There is an old saying that no one is irreplaceable—especially if that person doesn’t visibly contribute to the practice success.
What can you do to make yourself an asset that the dental practice cannot operate without? Key business personnel are necessary to operate the successful growing practice. True, the dentist may be able to answer the phone, file insurance, collect fees, answer questions about financing, research unpaid insurance claims, send out new patient packets, check email, post insurance checks and send statements, but not while doing dentistry.
What does it mean to be a key person to the practice success? First, look to your job description and make sure you are doing the complete list of duties to the satisfaction of your employer. For instance:
Second, consider going beyond your job description and getting the team involved in an internal/external marketing campaign to improve patient satisfaction. These are some things you can do:
We have experienced downturns in our economy in the past. The best way to counter the negativity is to remain positive and take action that will benefit all. For help turning the negative to the positive, consider ensuring that your business systems are operating at peak efficiency and enroll in one of McKenzie Management’s Advanced Training Programs. When you know that you have the tools to measure your practice growth and performance and have been taught what to do in slow times, it can be a source of comfort and confidence that you are doing all you can do to protect the practice and your job.
If you would like for McKenzie Management to train your Business Coordinators, please contact us at 877-777-6151 or firstname.lastname@example.org, or visit our website at http://www.mckenziemgmt.com
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