Dentistry is the Best Investment for your Total Health
Soon it will be a new year and a new opportunity to improve our health and well being. As dental professionals, we will continue to deliver our messages of quality dental care in the hopes that patients will want our services. Dentists across the country have lost production due to the downturn of the economy and the slow recession recovery. Staying positive and focused can be challenging. Spend more time with the patients that come in to your practice, as they are the ones that believe in caring for their teeth. Take a close look at the message you are sending when marketing your practice. People are spending, but with more discretion. Stressing the long term value of quality dentistry is the way to convince patients that even though there is an initial outgo, the value is there over time. The following is a message written to encourage patients to make a choice for dental care. Consider this message when talking to your patients about saving their teeth.
In case anyone is waiting to make more money or save more money to pay for needed dental care, please give me a minute or two of your time. Long gone are the days when the condition of your teeth was separate from the health of the rest of your body, and entire mouths of healthy teeth were removed because it was “fashionable” to have false teeth. People looked very old at 45 from collapsed faces and from poor diets of soft foods, due to not being able to chew well. It is believed now that healthy teeth and supporting bone or “gums” are necessary to have a long and happy life, because the relationship of gum disease and heart disease is well documented with oral bacteria found in the heart. You can choose whether to keep or lose your teeth; our mission is to help you keep them for your lifetime.
Postponing dental examinations and preventive cleanings because of the cost involved is not prudent, because dental care is not elective any more than a mammogram or a colonoscopy. Please consider the following before opting to avoid the dentist:
The average cost of a porcelain fused to gold crown or a full gold crown is about $1200. Major dental insurance companies will replace this crown in 5 to 10 years if there are open margins, decay, fracture or pain from using that crown. To illustrate long term value, divide 5 years into $1200 and you get $240 a year or $20 a month cost over time. This is less than the cost of a gym membership, lunch for two, dry cleaning two jackets or fancy coffee for the week.
Now that is for five years - but a well made, well maintained crown should last 20 years or more, so the costs go down enormously. Add to the value of postponing aging by preventing sagging of the face caused by tooth loss, and don’t forget being able to chew food that improves your health. I have two crowns that are twenty-two years old and going strong, do you think I care what I paid for them when considering what they have given me over the years? Next time you walk away without making an appointment to save a tooth, consider the long term value to your health and your pocketbook.
Health is usually at the top of everyone’s list, but it is up to the profession of dentistry to promote the connection between healthy mouths and healthy bodies. Make it your New Year’s resolution to continue to improve communication with your patients so that they choose dentistry first. Want help with conveying the message? Sign up today for McKenzie Management’s Treatment Acceptance Course and learn more and better ways to communicate.
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