12.9.11 Issue #509 info@mckenziemgmt.com 1-877-777-6151 Forward This Newsletter

Belle DuCharme, CDPMA
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Hiring for the New Year? Recruit Right for the Best Applicants
By Belle DuCharme, CDPMA

You can tell a lot about a practice by the advertisement that is placed to recruit a new hire. Since the people that represent your practice are your principle asset, taking the hiring process seriously is mandatory. Take into consideration that staff salaries represent the highest percentage of your total overhead - recruiting a new hire should be looked at as an investment with a measurable return. The following are examples of advertisements looking for business staff. These are based on real advertisements, but have been changed to protect the identity of the writer.

Dental front office person needed. MUST BE familiar with CurveDental, HMO and PPO Treatment Planning Case presentation. Top pay for the right person.

This advertisement does not state where the practice is located and what type of dental practice it is, such as general or orthodontic. The job position is not stated so it is hard to determine whether the person they want is the scheduling coordinator or an office manager. It does not state the days or hours of employment.  It says “familiar with” not skilled. I have seen people hired that are familiar with the software program, but not enough to post a payment or do a treatment plan.  What is “top pay?” Be careful with this perception, as it means different amounts to different people.  State a range that you can pay dependant upon skills and experience and practice overhead.

Our South Beach practice is looking for an experienced dental insurance coordinator and an administrative assistant. You must have a professional appearance and demeanor as you will be the face of our practice and the first person a patient sees when they walk in the door. Monday thru Thursday, 8am to 5:00pm. Exceptional verbal and written communication skills, along with a motivating, positive, upbeat attitude. Must be comfortable calling patients regarding accounts and familiar with sending, monitoring and tracking statements. Must have Dentrix experience. Other responsibilities include: contacting insurance companies regarding benefits, submitted claims, payment processing and x-rays/claim attachments, scheduling to production goal.

This ad states two positions, so I am not sure if they want two people or a person with two job descriptions. It sounds like a support person to the office manager. It states the location, hours and job responsibilities, however it does not state a salary range. This ad will have people calling that are expecting a more than average wage. It would help to include how many years experience desired or possibly a degree in marketing or business and or specialized training for the dental business office.

Looking for FRONT OFFICE/BILLING person for a Dental Office, we offer full time Job. With at least 5 yrs of billing experience, bilingual English and Spanish. Exceptional individual with front desk as well as dental assisting skills for office in south bay area. Excellent phone skills and desire to provide outstanding customer service. Experience with Eaglesoft, all aspects of dental insurance, and strength in case and fee presentations with high percentage case acceptance. Highly knowledgeable and skilled in financial arrangements.

Here again, we have an ad that does not state the job position. It does not state the days and hours, but does say full time. The assumption here is a 40 hour week, five days. Even though the ad boldly states “Front Office/Billing person”- it also states the candidate must have dental assisting skills. It sounds like the applicant would have to do two jobs and be highly experienced at both. Again, no salary range is offered but with the experience in both jobs required, I would expect this job to offer a higher than average salary.

The dental applicant must:
- Have at least 4 years experience in dental fields
- Production goal oriented
- PPO and HMO experience
- Enjoy working with people
- Marketing and PR Skills
- Strong ability to grow the practice
- Have excellent organizational and multitasking skills
- Must be familiar with CareCredit, Eaglesoft, and Demandforce
-Must work recall


This last ad does not give the location, hours or salary range. They are also not willing to train, as they boldly state that they will not accept applications from anyone not meeting their criteria. Many dental workers do not have marketing or PR skills, so they may eliminate an otherwise qualified applicant.

Want to learn more about the entire hiring process including personality, temperament testing and the right way to interview and test applicants?  Contact McKenzie Management today for our course in Front Office Business Training or Office Manager Training.

If you would like more information on McKenzie Management'sTraining Programs  to improve the performance of your team, email training@mckenziemgmt.com

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