Sherlock Holmes vs Blissful IngnoranceA McKenzie Management Case Study
Dr. Dan Goforth – Case Study #57
I know this Case Study sounds like a broken record (for those of you who know what “records” are!) but doctors tend to call us about similar concerns; such as, production and collections, not busy enough, need more new patients, too many cancelled and broken appointments, staffing issues, etc. Dr. Goforth was no exception – “not enough money to pay my bills”.
McKenzie Consultant’s job is similar to that of Sherlock Holmes, i.e., get out the magnifying glass and determine why “things” are the way they are. Here is a list of reports that needed to be generated in order to uncover the cash flow crunch.
Doctors, it is important to be knowledgeable on the reports from your computer that will help you to oversee the performance of your business staff. I am not saying that you need to “micro-manage”. I am saying that you need to be informed of what is taking place in your practice from a business standpoint.
New employees need training. I don’t care how many years of dental experience they have. Every office is different and follows different protocols. It is YOUR job as their employer to make sure that they get proper training and their work is reviewed for accuracy. Don’t assume that the previous employee trained them! Trust me, you don’t want a disgruntled employee who is working her two-week notice to train your new employee.
Don’t stick your head in the autoclave and assume that “what you don’t know won’t hurt you”. Ignorance is NOT bliss in your dental practice. Learn how to use your magnifying glass and become Dr. Sherlock Holmes for a profitable and happy practice.
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