Old Dogs Can Learn New Tricks!A McKenzie Management Case Study
Dr. Susan Walker – Case Study #110
How many are “out there” reading this article that have been in the dental industry for more than 15 years…whether you are a dentist, hygienist or work in the business aspect of dentistry? In that period of time, think about the changes we’ve gone through. Insurance, OSHA, HIPAA were major changes for us but then we have computers and digital x-rays and cad-cam and on and on. Change is often necessary to grow. Change can also be difficult without education and guidance. But with those two factors in place…change is good.
This case study involves Dr. Walker’s office (name has been changed, of course, to protect the innocent) and is dedicated to all of us “old people” still working in the wonderful field of dentistry.
Dr. Walker’s practice facts:
As I shared the information that I was gathering through my analysis with Dr. Walker, it was very apparent that she was “comfortable” in her routine, as were June and Sherry. They had all worked together for 17 years and enjoyed their working relationship.
However, something needed to happen to “jump start” this practice.
Dr. Walker was under the assumption that her two long-time employees knew all they needed to know about working in a dental office. After all, they had been doing the same thing for over 17 years. What could they possibly need to know?
It was important for Dr. Walker to understand how necessary it was for her team members to continue to learn and grow as employees in the field just as she continues to learn new procedures and improved techniques to advance her performance.
In reality, this is only part of the list of recommendations that were presented to Dr. Walker for improvement.
Marketing has become essential in order to grow their practice. The entire team has developed marketing concepts that they are excited about and monitor the results for effectiveness. The practice statistics have improved 20% and everyone is happy.Yes,..change is hard. The good news is that, with proper training and feeding, all of us “old dogs” can become “young pups” again. Forward this article to a friend.
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