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  04.28.05 Issue #164

Changing Lives One Smile At A Time

By Bete Johnson, Business Development Manager, CareCredit

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Dentists and their teams are in the enviable position of being able to positively impact people's lives on a daily basis. Today, dentistry is not just about teeth. It's about a person's health and self-esteem. Because of this, the practice's responsibility not only includes diagnosis and treatment, but also helping the patient accept recommended care. One of the best ways to do this is by offering a patient financing program.

Patient financing has been available in dental practices for over a decade, giving patients the ability to accept treatment with No Interest and Low Interest financing. According to Dental Economics patient financing is offered in over 61% of practices. There are several trends encouraging the offering of patient financing. First, there is the undeniable increase in patient demand for cosmetic and elective procedures. Today, patients are no longer waiting for their dentist to recommend smile enhancing procedures – they ask. And then there's technology. To stay current with technology and improve diagnostic capabilities requires a bigger investment by the doctor than ever before. And this equipment, whether it's a Diagnadent or Biolase laser, cannot sit idle in the practice. So doctors and their teams must not only educate the patient on the new procedures available, but also help them accept a new level of care enabling the equipment to pay for itself.

So how has CareCredit responded to these new and evolving needs of the patient and practice? By investigating, listening and learning. One reason we were recently found to be “best in class” by an independent research company is our commitment to responding to the needs of the dental community with solutions that work – and work hard for them. We believe it's about having the right product at the right time. So we watch the trends, listen to consultants, doctors, office managers and patients and test new product enhancements. And, if the new enhancements are proven to make it easier for our practices to do great dentistry, we made them available as quickly as possible. That's why we're often viewed as the innovative leader in patient financing. One new enhancement now available is the 18-Month No Interest payment option, which is really attractive to patients with larger treatment fees who still want to take advantage of a No Interest payment plan. And the new 9.9% patient interest rate on our Extended Payment Plan options is another enhancement. This new low interest rate does not fluctuate and is very competitive, even better than the rate on most consumer credit cards. Plus, we've increased our credit lines, especially for large comprehensive or cosmetic cases.

Another enhancement is our new Customer Service Center. This new service center was created because we understand quite clearly that healthcare financing is unique. When you have a dentist on the line who is dealing with a facial injury trauma and tooth loss, decisions and answers must come quickly. Ultimately, it's all about understanding our practices' needs and then responding with the right solutions. So you can help change people's lives, one smile at a time.

Care Credit has been a valued Affiliate Partner of The McKenzie Company since 2000.

The McKenzie Company Upcoming Events
Date Location Sponsor Speaker
Apr. 29 Roanoke, VA Roanoke Valley Dental Society Sally McKenzie
May 12 Anaheim, CA California Dental Association Sally McKenzie
May 13 Rapid City, SD South Dakota Dental Assoc. Sally McKenzie
May 18 Westlake, CA
Conejo Academy of Dentistry Sally McKenzie

For more information, email
or call 1-877-777-6151

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