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  06.09.05 Issue #170

Sally's Mail Bag

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Dear Sally,

I just attended one of your seminars last month and you were talking about measuring patient retention. We purge charts once a year of patients who haven't been in for recall in the past 18 months and I don't understand what the difference is between what you said and what we are doing. Please help me to understand.

Dr. Phil

Dear Dr. Phil,

The patient retention formula I gave you, recall patients treated divided by recall patients due, gives you the retention figures monthly while yours gives you information once a year. The power and timeliness of the information will be able to tell you every 30 days whether or not patient retention is increasing, decreasing or staying the same. With your system you have to wait 12 months to find out that maybe changes need to occur within your recall system and in the meantime your patient retention has dropped off. Also, a patient who has not been for the past 18 months has missed three, 6 month recall appointments. Chances of retaining that patient are slim to none. Timely decisions are very important in running any business.
Hope this helps.


Sally McKenzie's Lecture Schedule
2005 Location Sponsor Information Topic Speaker
July 21-24 San Diego, CA
IA of Comprehensive Aesthe 702-341-7978 Peak Performer Sally McKenzie
July 28 La Jolla , CA Southern CA Ortho. Symposium 619-656-4646 Top Issues Sally McKenzie
August 13 Topeka, KS Delta Dental Plan of Kansas 800-733-5623 Breakdown Sally McKenzie
Sept. 9-11 San Francisco, CA California Dental Association* 916-443-0505 TBA Sally McKenzie
Sept. 22 El Paso, TX El Paso Dental Society 877-777-6151 TBA Sally McKenzie
Sept. 23-24 Griffin, GA Endo Magic Root Camp 877-478-9748 Top Issues Sally McKenzie
Oct. 14 Riverside, CA Riverside Implant Study Group 951-279-7847 TBA Sally McKenzie
Nov. 18-19 Griffin, GA Endo Magic Root Camp 877-478-9748 Top Issues Sally McKenzie
Dec. 1 Cincinnati, OH Cincinnati Dental Society 513-984-3443 Breakdown Sally McKenzie
Dec. 9 Minneapolis, MN Minneapolis District Dental 877-777-6151 TBA Sally McKenzie
Sally McKenzie's Lecture Schedule


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