5.18.07 - Issue # 271 Forward This Newsletter To A Colleague

Keep Your Patients Coming With Just One Call
by Sally McKenzie CEO
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Patient communication. It’s studied. It’s analyzed.  It’s pondered. What works, what doesn’t? What’s in, what’s out? While the opinions on the best methods of communication may vary, one point remains constant. The more frequent communication practices have with patients, the stronger the bond patients have to the practice.

While that may be true, the reality is that few dental teams give much thought to their communication with patients when they are in the chair, let alone in between appointments. And smaller practices, in particular, simply assume that they have neither the human nor financial resources to do anything but the basics in their patient communication efforts: answer the phone, greet the patients when they come in, wish them well when they leave.  

But, as with everything else, a little extra effort can make a huge difference in reducing the numbers of patients who leave your practice for another. A bit of gentle encouragement will prompt a patient to move forward on treatment they’ve long wanted but, for whatever reason, didn’t pursue. A periodic greeting from the dental team will link the patients to the practice and the practice to the patients at various times in between regularly scheduled appointments. These seemingly insignificant gestures encourage a patient to stay with a practice rather than go elsewhere for dental care.  

A happy birthday message, a congratulations on a noteworthy accomplishment, or a Happy Holidays greeting are subtle means of regularly reminding patients of your interest in them. However, these concepts often fall into the “it would be great, but we just don’t have the time” category for many practices. I would understand that argument if it weren’t for packages like Elexity’s Annual Patient Communications Campaign. This is one of the best and simplest marketing tools I’ve seen.

Elexity constructs and delivers for dental practices an Annual Communications Campaign that enables dental teams to reach out to patients more frequently and more easily than ever before, enabling practices to communicate with patients every 2 to 3 months.

This annual campaign is developed based on input from the doctor and staff, yet it’s delivered by a professional Elexity marketing team. Elexity makes it very easy for the practice, providing sample scripts that can be edited to convey your practice’s specific message. Then at key times during the year, patients are contacted with a specific greeting and a special message from the practice. This is a convenient and tremendously effective way to notify your patients about special services, such as whitening, encourage them to schedule their hygiene appointments, notify them that you are now offering a new product, as well as provide any other information that you want to bring to your patient’s attention.

A sample Annual Patient Communications Campaign might look like this:

  • February - Happy Valentine’s Day (teeth whitening promotion)
  • May - Happy Mothers Day. (teeth whitening promotion coming into the summer season)
  • July - Happy 4th of July
  • September - Benefits Reminder Call
  • December - Happy Holidays/New Year Call to active patients

Because Elexity works with most dental practice management software programs, it handles the patient contacts without imposing additional demands on the staff. The campaign is incredibly easy, time efficient, and best of all it enables your practice to maintain a presence in your patients’ lives in between regularly scheduled visits.

Interested in speaking to Sally about your practice concerns? Email her at sallymck@mckenziemgmt.com.

Interested in having Sally speak to your dental society or study club? Click Here.

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