Create a Winning Culture in the New Year
What will 2011 bring your practice? Most dentists hope for steady patient flow, strong treatment acceptance, and minimal staffing problems. While your skills as CEO affect each of these areas, the manner in which you manage your team has the greatest impact on your overall practice success. A key aspect of that management is the culture you create as leader.
Generally, culture refers to the practice’s beliefs, values, and behaviors. It has a powerful impact on attracting and keeping quality team members, and a domino effect on attracting and keeping quality patients. Ultimately, it has a profound influence on the practice’s overall ability to achieve goals and objectives. The workplace culture can be one in which team building is encouraged or discouraged. As the leader/CEO of your practice, you can choose to create an environment in which you manage your employees through fear and control, where conflict and backbiting are part of the daily routine. Or you can guide them through empowerment, trust, and team-wide problem solving.
In working with dental offices around the country, we see a variety of practice cultures. Some are effective, others are debilitating. For example:
Every Day Brings a Five Alarm Fire
Here Comes the Feudal Lord
Additionally, the most effective practice cultures keep conflict among the team in check. Certainly, disagreements arise, but they are dealt with according to a clear set of conflict management strategies, including the 10 below:
Consciously working to shape the culture of your practice will not only profoundly impact the team that you work with day in and day out, it will impact patient relations more than you could ever imagine.
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