How to Reward Your Employees
Your Patient Coordinator, Emily, spent extra time reaching out to past due patients last month and has made a commitment to provide any patient who calls or visits the practice with exceptional customer service. She’s even taken steps to improve her telephone skills beyond the training you offered, all on her own, and her dedication to the practice has paid off – patient retention rates are up and so are revenues. You want to reward Emily for her exceptional work, but you’re not sure how. You used to rely on bonus plans, but now you know why bonuses just don’t work.
To help keep your staff members motivated, I recommend implementing a rewards program. Define practice objectives and make it clear exactly what you’re trying to achieve. This puts all your team members on the same page, and lets them know how they can earn both monetary and non-monetary rewards.
Think about what might motivate each individual employee. Some might place more value on extra paid vacation time, while others might prefer a handwritten note from you expressing your gratitude. You can ask what motivates them, or have them fill out a questionnaire to find out what aspects of job satisfaction they find most important. You can find an example in my manual, How To Reward Your Dental Team.
Another tip? Listen to casual conversations among staff members and observe their habits to find out what really makes them tick. What do they like to do on the weekends? What do they do on their lunch hour? What hobbies do they enjoy? This can help you come up with rewards that will motivate individual team members to excel.
Don’t forget to set guidelines. You have to make sure employees understand why you’re giving them a reward, and that they know the relationship between what they have accomplished and the reward they received. I also recommend setting a timeline for giving rewards. Let me give you an example. If your Patient Coordinator achieved a 93% patient retention rate after 30 days and the goal was 85%, make sure the reward is given after 30 days, not at the end of the quarter or the end of the year.
Types of Rewards
• Frequent positive feedback
There are also monetary rewards you can give your team members. Remember, giving monetary rewards doesn’t mean a hike in pay or a bonus. Here are some ideas:
• Extra paid vacation
It’s Worth the Effort
Recognizing their efforts with rewards that they value will motivate team members to excel, and will make them feel a deeper connection to your practice. They’ll be happy to come to work each day, and they’ll be more efficient and productive while they’re there, all helping your practice finally meet true success and profitability.
Still not sure how to best implement a rewards program in your practice? Feel free to contact me. I’m happy to help.
For additional information on this topic and more, visit my blog: The Lighter Side
Interested in speaking to me about your practice concerns? Email email@example.com
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