2.12.16 Issue #727 info@mckenziemgmt.com 1-877-777-6151 Forward This Newsletter

4 Reasons You Should Build a Team of CEOs
By Sally McKenzie, CEO

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If you want a successful, profitable practice, you can’t build it on your own. You need a strong team behind you that’s focused on helping your practice reach its full potential. That’s why I encourage you to start training your team members to think like CEOs. Make sure they understand how valuable they are and how their contributions can help move the practice forward. When your team members think like CEOs, they understand that they truly have a stake in the practice’s success, and they aren’t just another cog in the wheel. And that, of course, will lead to increased productivity and profits.

Now I’m not talking about giving up your place as the practice leader. You still need to provide your team members with the guidance and the tools they need to succeed. Your job is to set them up to excel and empower them to take ownership of their systems. How, you ask? I suggest you start by posing important questions to your team members, such as:

- What would you do if you were me?
- What steps would you take to help patients say yes to treatment?
- What would you change to help the practice provide better customer service?
- What processes would you adjust to help the practice save money?
- How can we enhance patient care?

These questions are designed to get your team members thinking like CEOs and considering what they can do to not only excel in their roles, but to also help grow the practice. It gives them the opportunity to shine, and when your team members shine, so does your practice.

Ready to start building that team of CEOs? I’ve put together four reasons you should create a team of leaders and the benefits that come when you do.

1. They take ownership of their systems. If you train your team members to think like CEOs and to understand how their systems work, they’ll be able to spot and correct small problems before they become big problems. Properly trained employees who truly know their systems can tackle issues as they come up, saving you time, money and frustration.

2. Your team members are more engaged. When you empower your employees to take ownership of their systems, they become excited about their jobs and more productive. Instead of counting the hours until it’s time to go home, these energized team members look for better ways to carry out their responsibilities, as well as ways to improve practice efficiencies, enhance customer service and reduce costs. This leads to a more effective team poised to help you achieve real results, and that means increased productivity and a more robust bottom line.

3. Your practice will experience less turnover. When employees are happy and engaged, they’re much more likely to stay loyal to your practice. But frustrated, unhappy employees spend more time looking to find their next job than actively trying to find solutions to practice problems. These lost, distracted employees just bring you and the rest of the team down, as well as cost you money.

Remember, a stable team is one of the cornerstones of a profitable practice. Creating a team of CEOs will keep your employees engaged in their jobs and happy to come to work each day. They’ll take ownership of their systems and feel connected to the practice. They won’t even think about looking for opportunities at the practice down the street; instead, they’ll focus on helping your practice succeed.

4. You’ll have more time with your patients. You can’t do it all on your own. While you’re the leader of the practice and should provide your team members with guidance, you should also be able to trust them to effectively perform the various responsibilities outlined in their job descriptions.

When your employees start thinking like CEOs, they’ll understand the importance of taking ownership of their systems and doing their part to help the practice thrive. They’ll excel in their roles and you’ll know tasks are getting done. This gives you more time to focus on your patients rather than worrying about what your team members are doing, enabling you to provide the best care possible.

Empowering your team to think like practice owners will help you create a more efficient, more productive practice. Your employees will be happier and more engaged, and they’ll finally take ownership of their systems. This will lead to a more stable team that’s prepared to work together toward practice goals, and ultimately a healthier bottom line. 

Not sure how to train your employees to think like CEOs? That’s where I come in. Contact me and I’ll help get you started.

Next week: 3 tough questions to ask your team of CEOs 

For additional information on this topic and more, visit my blog: The Lighter Side

Interested in speaking to me about your practice concerns? Email sallymck@mckenziemgmt.com
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