9.22.17 Issue #811 info@mckenziemgmt.com 1-877-777-6151 Forward This Newsletter

Your Technology Implementation Plan
By Sally McKenzie, CEO

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This truly is an exciting time to be part of the dental industry. The technology just continues to get better, enabling clinicians to improve their workflows and provide the best patient care – and best patient experience – possible.

The challenge is, simply investing in these technologies isn’t enough. Dentists need to put a plan in place to ensure they not only purchase the right technology for their practice, but they successfully incorporate it into their office. This, of course, means providing proper training – a step many dentists opt to skip. They convince themselves the new device or software is intuitive and their team members will have no problem learning as they go.

The result? A lot of frustration. Instead of helping the practice grow, the technology ends up sitting on a shelf or hidden away in a back corner. The practice doesn’t benefit from the expected ROI, and the dentist is out whatever the once promising equipment cost.

If you’re going to invest in new technology for your practice, you really can’t skip out on training. Team members won’t be comfortable with the technology, so they won’t use it. Training provides the skills and confidence needed to effectively integrate the technology into the practice workflow – and that’s how you get the best return on your investment.

While training is important, it isn’t the only piece required for successful technology integration. It’s also a good idea to put a technology implementation plan in place. This plan should guide you through the process, helping to ensure you make the best decisions for your practice and maximize every technology purchase you make.

Not sure what should be in such a plan? That’s where I come in. Here’s my step-by-step approach to successful technology integration:

1. Develop a technology vision for your practice. Let’s say you just decided to invest in a laser. You’ve done your research, including talking with colleagues and reading journal articles, and know which laser you want to purchase. You’re ready to become a laser dentist, and can’t wait to start marketing the technology to current and potential patients.

That’s great, but before you pull out the checkbook, make sure you know exactly how you plan to use your new piece of equipment. Will it enable you to add new services? How will it benefit your patients? These are questions you should consider no matter what technology you want to add to your practice.

2. Think about how the technology will improve your systems. What areas do you see benefiting from that new CAD/CAM system, or that intraoral scanner? Make a note of all the systems the technology should improve, whether it’s scheduling, financing, collections or case acceptance, and the steps you plan to take to help ensure those improvements are actually made.

3. Take inventory of your current technology. Look at what you already have, including hardware, software and networking capabilities. Then determine what you need to invest in before you purchase that technology you’ve been eyeing.

4. Don’t rush it. I know it might be tempting, but trying to make every technology upgrade you’ve ever wanted all at once isn’t a good idea. This will just be overwhelming – to both your team members and your checkbook. Instead, make a plan to integrate technology in stages.

5. Offer proper training. I really can’t stress this enough. If you expect your team members to learn new processes or how to use new technology on the fly, it’s only going to lead to stress and confusion. Take advantage of any manufacturer training that’s offered and then add to that as necessary. The more proficient you and your team are at using the new technology, the more beneficial it will be for your bottom line.

Remember, every technology is different, and a training method that might work for one new device won’t work for another. In some cases, it might be better to complete training in phases, rather than trying to get through everything over the course of one or two full days. If team members learn a bit at a time, they won’t feel overwhelmed. They’ll have the opportunity to master one element of the technology or software before moving on to something new.

6. Put it in the budget. Dental technologies can be pretty expensive, but they’re necessary to keep your practice up-to-date and competitive. Make upgrades part of your budget so it won’t be a financial burden when it’s time to make the next investment. 

Technology can do great things for your practice, from enhancing patient care to improving practice efficiencies to increasing case acceptance – but you’ll only enjoy these benefits if you properly implement the technology into your practice. With the right implementation plan in place, you’ll maximize your investments and ultimately grow your practice.

For additional information on this topic and more, visit my blog: The Lighter Side

Interested in speaking to me about your practice concerns? Email sallymck@mckenziemgmt.com
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