McKenzie Management, Inc.
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July 15, 2002
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Assessment of Your Practice by Sally
This issue is sponsored in part
- A full service, in-office dental management
consulting company specializing in the business,
clinical,and hygiene areas of practices
nationwide.You can find McKenzie Management at http://www.mckenziemgmt.com
- More than 30,000 healthcare practices nationwide use
CareCredit as an
alternative means of helping their patients finance
treatment. You can find CareCredit at
- Never practice solo again! DentalTown.com is a free community,
hosting dentistry's MOST ACTIVE message boards, classified ads and a dental event calendar.
The site is
open to dental professionals throughout the world, 24-hours a day, 7 days a week.
Once you visit,
you'll wonder how you ever practiced without it!
Log onto http://www.dentaltown.com
- Make Your Practice Profitability Soar! SoftCare
boosts your hygiene
department profitability to a new level. Treatment of periodontal disease with the
Lares' PocketPro Lasers
is easy to learn and offers a quick and dramatic return
on your investment. Lares lasers will also make your dentistry faster and
Visit us at
or call 800-347-3289, ext. 1 and schedule an educational presentation.
- Finances, via lease or loan, dental and
office equipment, leasehold improvements,
working capital and supply contracts at fixed competitive
rates, with no points,
variables or hidden fees. HPSC
also offers a variety of
financing programs to dental
professionals seeking to set up, expand, buy into, or
acquire a practice. http://www.hpsc.com/
- Allow InForms to
participate in your successful practice by becoming the
"ONE STOP SOURCE" for your front office needs. We carry a full range of products
including: recall and appointment
cards, registration forms, exam forms, statements
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at 1-800-722-4884 or email us at
today to receive your catalog.
McKenzie's Weekly Management e-Motivator---Issue #20
– Real, Live Person to Work in Dental Office
“Now hiring, any
human being with a pulse. The ability to stand upright an advantage
but will consider wrist-dragging Neanderthals.”
Is your advertising attracting
the wrong crowd? You, like every other employer, are scavenging
for the best and brightest. Consider a few proven strategies to
set your advertising apart from the crowd.
First, keep in mind that
your best prospects aren’t sitting at home out of work. The
qualified and competent employees you want are successfully employed
right now. They may be thinking about exploring other opportunities.
They may be looking to grow professionally, or they may be perfectly
happy and just casually perusing the Classifieds. Your ad is the
one that should cause even the casual want-ad reader stop and take
notice. One of the most effective tools to use to grab attention
is salary. Disagree? Ads that fail to note salary are ignored by
50% of the prospects.
Dental auxiliaries have
five primary objectives when searching for a dental position: Number
One – Salary. 2. Benefits 3. Location 4. Hours 5. Status of
the position. Highlight all of those in your advertising. For example,
your headline should give the position title and the salary range,
“Administrative Assistant $20,000-$25,000.” Use active
verbs and don’t abbreviate the wording, “Self starter
with organizational and communication skills to manage patient and
business activities in a progressive eastside dental practice. No
prior dental experience required. Professional training provided.
36-hour week. Excellent benefit package. Fax confidential resume
Consider hiring a business
assistant without previous experience that you will train.
Remember that clinical assistants are looking for more responsibility
than just passing instruments. Hygienists are likely to be attracted
to treatments and advanced equipment advertised, such as “Become
our interceptive periodontal therapist. Voice activated perio charting
and intra-oral camera.”
Sally's Recommended Actions
- Offer the option of
faxing or mailing a resume and calling to inquire further about
the position. The phone number enables the applicant to ensure
they aren’t applying to their current employer.
- Advertise specific
times that prospective applicants can call, for example, “Contact
us between 8 a.m.-noon Thursday or Friday.”
is an important word in your advertising. Most employees do not
want their employer to know they are looking for another position.
- The title of your
ads should be in large bold type.
- Run your ads Friday,
Saturday, and Sunday, unless you are located in a small community
with only a weekly newspaper.
Want to learn more about REVIEWING
RESUME'S ? You'll find it in
to Hire the Best Dental Employee" - click
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Copyrights 2002 McKenzie Management
- All Rights Reserved.